![]() Spotify streams audio, mostly music but increasingly also podcasts. What’s the problem? What are the prospects of turning this around? In this blog we deconstruct Spotify’s business model and review the possible ways out of this predicament. Artists receive $0.0084 or less per stream and are bitterly complaining that they cannot live off royalties from music streamed by Spotify. Since its founding, Spotify has never made a profit. At the end of 2020, Spotify had 345M monthly active users, of which 155M are paying users, with a subscription. The number of monthly active users grew 27% year-over-year. On top of that, the Spotify library contains 2.2M podcasts. Today, its music library contains 70M tracks and it grows with 60 000 tracks per day. Its mission is “to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators.” ![]() Spotify was founded in Sweden in 2006 by Daniel Ek and Martin Lorentzon. ![]()
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